Here are some tips on marketing to understand how and where QR codes help.
A recent post on Mobile Insider – Down the Rabbit Hole QR code Steve Smith demonstrates very well. In a client or prospect to a website that only a video screen or provide new information along will not work. Consumers do not scan the codes, very often, if not better than we can offer.
When Steve Smith Highlights blog so good, it makes no sense, the messages of the mark where the consumer is ready to buy. At this stage, they need help product-specific information or to buy the product at hand.
2. Based on previous comments provide important information for the consumer in the buying process and communication purposes. E ‘to create brand awareness. 3. Decide if it is not acceptable to consumers. If the primary audience is not a high concentration of smart phones will become a large part of the population is excluded from participating in your promotion. You must decide in advance if you come to another way for consumers to use the content of a URL or a text message option.
4. Mobile Marketing needs to be optimized mobile Web. Your site must be ready to receive visitors from a wide range of mobile devices.
We’re still too early to understand the consumer, QR codes are and how they actually use. I speak regularly with vendors who are not familiar with them. 6. Do not assume success. QR code is not readable on my Blackberry flame – bad protocol. Even if your target consumer is ready, may not be able to read the code. Consider the importance of Article 3
7. Measuring results. QR-Code promotions can be cool, but work better than other formats?